Fix · Serious · cited in audits

How to fix: missing or duplicate page titles

Browser tab shows "Untitled" or every page has the same title. Title is the first thing screen readers announce on page load.

WCAG references
2.4.2
Severity
Serious

What it looks like in the wild

Browser tab shows "Untitled" or every page has the same title.

The screen-reader user, keyboard user, or low-vision user encountering this issue does not get an error message. The page just stops working for them. Which is why this kind of bug rarely shows up in your error tracker; it shows up in support tickets, lawsuits, and abandoned conversions.

Why it fails WCAG

Title is the first thing screen readers announce on page load.

Map this back to 2.4.2 when you log the bug. Auditors and procurement teams expect that mapping; "broken" is not enough context.

The wrong pattern (avoid)

HTML
<title>Home</title>

The right pattern (copy this)

HTML
<title>Pricing — Certvo</title>

Notes from real audits

  • Format: page topic — site name. Keep it under 60 characters.

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